I'm David. I help founders and product teams translate great products into strong brands, high-converting content, and clear systems.
Whether you're building a physical product, SaaS, or a digital platform, I take full ownership of your positioning, visuals, and content creation — from hypotheses and brand strategy to 3D, graphics, and production workflows. You get market-ready assets, better sales, and a calm launch while your team stays focused on building the product.
And not a silent pair of hands: I take the brief apart, bring counter-proposals, and say so when something won't work. Getting exactly what you asked for is cheaper elsewhere — but then a flaw in the idea ships along with the files.
- Marketplace sellers
- Amazon, Etsy, eBay, Shopify. A main image that holds its own in the search grid, infographics built to each platform's rules, and one look across the whole catalogue. A new SKU drops onto the template instead of starting from scratch.
- Physical products
- I design the thing itself, not just what it's wrapped in: how it looks, what it's made of, and the drawings a factory builds it from. Packaging, labels and merch come after — from the same hands.
- SaaS & digital products
- The hard part is no longer building the product — it's communicating its value. Positioning and presentation: what the differentiation actually rests on, and how it reads at every point of contact.
- Local & service businesses
- Identity, site, how the place looks and how the feed looks — what a business is judged on before anyone has spoken to it.
- Manufacturers & B2B
- Catalogues, decks, technical visuals, material for tenders and trade shows. A range too large to photograph gets built in 3D — a new size, finish or configuration becomes a re-render, not a new shoot.
- Founders starting from zero
- Name, identity, site, first content — in an order that holds together, rather than four freelancers arriving at four different answers.
- Diamond Falcon
- IT-Dimension
- Diamond Falcon
I grow strong designers.
Not a course and not a syllabus. We take your real work and go through the cases: why it isn't landing, what to do about it, and how each decision lands on the client's business. You come out making work that gets judged on numbers rather than on whether someone likes it. Month to month; terms in the calculator.
Ask about mentoring- Adobe
- Cards, infographics, packaging, retouch, motion — the bulk of what ships. Photoshop, Illustrator, After Effects, Substance, Bridge, most of the suite, every day.
- Video
- Product video, reels, ad cuts and motion for listings: edit, grade, sound — then versions for every placement, vertical and horizontal, captioned or clean. Premiere, Final Cut, After Effects, DaVinci Resolve.
- 3D
- Product shots without a photoshoot: any angle, any colourway, a scene that re-renders when the product changes instead of being shot again. Blender, 3ds Max with Corona.
- CAD
- Parametric parts and drawings a manufacturer can work from — dimensions, sections, views. Change a measurement and the model follows instead of being rebuilt. Fusion 360.
- Figma
- Layouts, decks, handover, and one place the whole content set lives — so nothing has to be dug back out of a chat six months later.
- AI
- Current models and the ones that have proved themselves: content, drafts, research, analysis, agents and automation for whatever repeats. Keeping up with that is my job, not yours — the tools change every month, and you won't be working out which is best this week or paying for a dozen subscriptions to find out. The decisions are mine; AI takes the part where there's nothing to decide.
- Code
- Sites, and scripts for the routine — batch exports, renaming, a whole range resized for every placement in one pass.
Your projects are made here. The quiet corner where it finally comes together.
My working corner — a small room put together for one thing: everything within reach, nothing interrupting.
- A calibrated screen
- The colour you sign off is the colour that ships — on a listing, on someone else's monitor, at a printer.
- Windows and macOS
- Both systems on the same desk. Nothing gets lost in a handover and no file arrives in a format I can't open.
- The machine is never the limit
- A complex 3D scene or a long video never runs into the hardware — it all renders on the spot, with no queue and no cloud service in the middle.
- Backed up as it goes
- Work in progress lives in more than one place, so a dead drive is never your problem.